There was a very famous ad campaign in the US 'Got Milk?' a few years ago. It is now a famous business school case study. It was a case where to encourage flagging consumption, the milk federation launched a TV campaign portraing numerous scenarios of households without milk, and its drawing parallel to an absence of a life sustaining utility. The campaign turned on scarcity triggers in the remote psyche of lot many people.. So many in fact that the campaign was very successful and generated a robust increase in milk consumption.
Milk was the easy part and man-made, surrogate that is. But am wondering what to do when the man runs his limits...and when its a case of something as basic as - Sunshine.
This feeling comes out of spending some time in a Northernly latitude, closer to the 6 month day and 6 month night Arctic model. The 'Got Sunshine?' syndrome doesnt need an ad campaign here.
Having lived under the sub-tropical sun for a good part of one's life, wading through days without a good bit of sun can take adjusting to. In fact when the Sun does come out, life feels wonderful even if the world is warming, oil is running out, and economies are melting down everywhere.
No easy solutions. You might choose to escape on a weekend to a place which has a bit sunshine more, but as it happens more often than not, clouds catch up with weekends everywhere before you get there.
Or how about a different interpretation - www.gotsunshine.com. A portal that will upfront aggregate all the places close to a given set of coordinates which has a sunny weather on a certain weekend and save me the effort of looking up the map and iterating city by city on BBC weather.
Gotsunshine.com, hmm, I think its a rather good idea that I should do something about this..., or well, whosoever has already taken the domain name should!
