Saturday, August 30, 2008

Gotsunshine.com

There was a very famous ad campaign in the US 'Got Milk?' a few years ago. It is now a famous business school case study. It was a case where to encourage flagging consumption, the milk federation launched a TV campaign portraing numerous scenarios of households without milk, and its drawing parallel to an absence of a life sustaining utility. The campaign turned on scarcity triggers in the remote psyche of lot many people.. So many in fact that the campaign was very successful and generated a robust increase in milk consumption.

Milk was the easy part and man-made, surrogate that is. But am wondering what to do when the man runs his limits...and when its a case of something as basic as - Sunshine. 

This feeling comes out of spending some time in a Northernly latitude, closer to the 6 month day and 6 month night Arctic model.  The 'Got Sunshine?' syndrome doesnt need an ad campaign here.

Having lived under the sub-tropical sun for a good part of one's life, wading through days without a good bit of sun can take adjusting to. In fact when the Sun does come out, life feels wonderful even if the world is warming, oil is running out, and economies are melting down everywhere.

No easy solutions. You might choose to escape on a weekend to a place which has a bit sunshine more, but as it happens more often than not, clouds catch up with weekends everywhere before you get there.  

Or how about a different interpretation - www.gotsunshine.com. A portal that will upfront aggregate all the places close to a given set of coordinates which has a sunny weather on a certain weekend and save me the effort of looking up the map and iterating city by city on BBC weather.

Gotsunshine.com, hmm, I think its a rather good idea that I should do something about this..., or well, whosoever has already taken the domain name should!



Thursday, July 10, 2008

Cambridge Cabbage

Have been here in Cambridge, UK last 2 months now. Slipped into a semi-detachment from the world or rather the interfaces to the world. Newspaper once a week, no TV, no radio, no car. Have bought a cycle though. The long days here give ample time after work to ride it around this intellectually endowed town. Perhaps a quality that inspired a recent implusive culinary creation which came out rather well. So here goes the formula for what I have decided to christen - "Cambridge Cabbage"

Ingredients:
1 Cabbage
2 handfuls of french beans
1 large boiled potato
1 raw potato
3 spoons of cummin powder
Salt and chilli to taste

Steps:
Chop the cabbage to large flat noodle pieces
Chop the french beans to half inch bits
Light fry the above two with salt, cummin powder and red chilli to taste
About half way through add in the mashed potato and shuffle it around
Chop the other potato in fine fingers and light sautee with salt
Once sauteed add these into the main pan with the , beans and mashed potato and drop the cummin powder 3 spoons or less to taste
Place a plate above the pan to cook in steam
18-22 min and you are done

For all its simplicity, the smoothness with which the cabbage, french beans and the mashed and sauteed potato variants blend in together, you'll relish it long time to come.

But frankly, humble thought it may sound I feel this can be a serious contender to the Great Indian recipe panel around these ingredients - which have for the most part been limited to,

1. Cabbage light fried
2. Cabbage and potato light fried
3. Potato and French beans light fried
4. Potato by itself

But now - time for change - time for the humble cabbage to show its intellectual avatar -

Time for "Cambridge Cabbage"
:)

Friday, March 07, 2008

बैल to BIAL

Glossary : बैल is Hindi for Bullock

(Standard disclaimer: This is a fictious writeup. All resemblance to people, places, these times, issues and things is purely coincidental)

Pumpkin Times, Bangalore
In a move, that speaks of the far sight of our Government, the following plan has been mooted by the Government of Karnataka that at once eases out the problem of commute to the new International airport cost effectively, promises employment generation on a large scale, and in the long run promises to raise the water table levels of the parched Devanahalli region where at present no widespread habitation is feasible

The plan starts by mooting as follows,

The Government has proposed a dedicated bullock corridor along the National highway linking Hyderabad and branching into Bangalore along the Bellary road, Outer Ring Road, and then further on to Tumkur Road and Hosur road.

The dedicated corridor will run in parallel lanes to the existing traffic, with the difference that the divine road-usage rights exercised by cattle and politicians in India will empower the bullocks to governance free movement along the stretch.

This without a pun is expected to ensure a smooth albeit a little slow passage for all future passengers of the BIAL.

The Government is planning to hire the services of a world reknown firm in buggy design from Italy.

The contraption that will be attached to the bullocks will have capacity to carry 6 passengers at a time and 10 pieces of luggage.

The route chart will be published shortly by the newly formed BMBTC (Bengaluru Metrolpolitan Bullock Transport Corporation). There are expected to be numerous stops along the way, so the city will be catered well.

Reinforcing the experience that the passengers are expected to enjoy, will be the paratha with fresh morning butter, lassi as breakfast to the early morning commuters.

The typical bio-breaks required by the bullocks are expected to enhance this further besides contributing to developemnt of some greenery along Bangalores dirt and dust paved highways.

What makes the plan even more viable is the fact that, the cattle will ply in two directions, during the night time, from the cargo section of the airport, bringing back the precious international freight into the city on its way from the Airport to the city.

Post their ablutions and regurgitations the bullocks will be fresh to take the early morning passenger load to the BIAL.

The commute is expected to take about 3-6 hours, but due to the steady nature of commute, the positive effects on clean air and nominal charge the passengesr are expected to be more than happy.

The farmers owning these bullocks have demanded an exclusive rights to cargo movement with the Government, and the Government has kindly consented this concession.

Also for the next 3 years it has been agreed that the bullocks will be sourced only from Devanahalli region so as to provide wide scale bullock re-employment in the wake of Devanahalli region's parched nature and agricultural infeasibility.

Payment towards these services can be offered through cash, monthly passes or fodder.
Noted that payment by fodder will be exempt from service tax and various cesses. The reason is that in the process of the large scale bullock employment, the bullocks are expected to be much more well fed than they were prior to BIAL. As a result they are expected to contribute well to the arability of the land through their biological endowments such as cowdung.
The Government is expecting Industry associations along the IT Corridor to come forward and demand for chartered arrangements soon as the service is announced.
But for now the Government is keeping further details of proposal tightly wrapped at the moment, and intends to declare this as a gift to the citizens of Bangalore one day before the opening of the new Airport, and thus also have the last laugh.

More details shortly. Reporting from Devanahalli on behalf of Pumpkin Times, this is your humble Bangalorean.

Sunday, March 02, 2008

On India

A lot of Indian history is debated in arguements of "what-ifs". "What-ifs" that are fundamentally unsound by the fact that they seem to depend on the very outcomes of what actually happened.

"What if "we" had beaten back the invasions of Mohammad bin Tughlaq, "What if "we" had been more united against the East India company, and so on...

I have had a long standing doubt has been who is "we" in this context. Probably "we" refers to the foreparents of the "present" Indian generation, in those times and who are counted guilty of dis-unity. But take a minute, did those foreparents live in the geo-politically unified identity that India is today. To me, having seen India, that unified entity was the result of the very conquests and invasions that we tend to speak regretfully about.

In our school text, we were taught that Hindustan(India) was invaded time and again because the feudal rulers of the local provinces were not united for the cause of Hindustan, and so fell pray to the repeated invasions. There is a notion of a collective "Hindustan" presented in that era, but as I see it, the definition of India at that time was more the correlation of culturally similar regions and people, than in physically consolidated frontiers. Also I believe that the reference of Hindustan and invasions in the early 20th century in the western historical text was in context of a sub-continent, than a single political entity.

India's existence in its present geo-political unified form was shaped to a large extent by the Mughal, British and the present generation of the last 5 decades . Pre 1300 AD - The subcontinent was made up of princely states of a range of cultures (pardon me for any misreferences here) - ranging between Persian-Aryan-Dravidian from North to South and Persion-Aryan-Sino from West to East. In the geo-political definition of a "country" in the current context that would have actually been about 5-15 different countries in existence or whereabouts at the time.

I think I am reasonably sure that me, my spouse and all my friends from North, South, East and Western parts of the current India, would quite likely trace their origins back to those different "countries" of the pre-1500 times if we could find a genealogy available. If the Maharajas and the feudal lords of the pre-1300 ADs, did not decide to fight together against a common invader, that was their problem and for reasons that history knows best. Their circumstances and choices made by them are nothing that the current generation needs to lament in any way.

And I think would might as well be mudling ourselves up if we do. I doubt if anyone can say which one of us descends from an invader, settler or native, and neednt care really. What matters and I feel we are extremely fortunate about is having inherited an India with an an incredible diversity - cultural and geographical, and that, this diversity is something our generation and future ones, need to appreciate, understand and protect. I'd be happy if we can work around our history text to educate in a way that emphasizes on this good fortune, than make us fret about the power exchanges that happened centuries ago.

Sunday, February 24, 2008

Travelling

I love travelling. I would have written about my travel notes here, but think I've kind of gone all over the place with this blog, so I decided to start a new travel focussed one here A Small World
Intention is to put in experiences in a manner reusable for someone planning similar trips, or kind of attempt to :)

Thursday, February 07, 2008

The best day in the world is Saturday

These days I seem to be working hard, staying away from my blog and being choosy on what to write if at all I blog. But its been a while. So a quick cheeky mindless one, and starting with a title I guess I can stake a soon-to-be-famous claim to.

This is the time of the year when there is a long hiatus before we hit a long weekend. A time when the weeks panning out about like this...

Monday - Why the monotony of the whole world jumping to road as if on fire
Tuesday - The monotony builds
Wednesday - Tuned up and forgotten all weekend
Thursday - Lingering anticipation
Friday - Freedom dawns close
Saturday - The best day in the world
Sunday - Why does this fizzle out so quickly


What I am getting at is the psychology of the week is basically about only 2 kinds of days really - A Monday, a Friday and a Saturday and everything else is in the middle. I 'll put down my take here,

Monday - Feels like 100% Monday
Tuesday - Feels like 99% Monday
Wednesday - Suddenly feels like 80% Monday, 20% Friday
Thursday - Feels like 60% Monday, and 40% Friday
Friday - 100% Friday
Saturday - 100% Saturday
Sunday - 25% Saturday, 75% Monday

Keeping this in mind I propose a renaming that has potential to improve the Psychology of the masses, make them more cheerful, conserve environment, and make the world a better place to live in.

Monday - Only1Monday
Tuesday - ByeByeMondayDay
Wednesday - FridayCloserDay
Thursday - FridayAlmostThereDay
Friday-Friday
Saturday-Saturday
Sunday-WarmupDay

You may ask while everything else is a derivation, what's with Sunday. Well, my thinking is that, Sunday evening has a certain unescapable drudgery about it... that you cant seem to get away from. The traffic is low, TV channels go low profile, and worse people start sitting and sulking at home about Monday... (See why Only1Monday makes sense). In light of this drudgery, why bother escaping it, and actually start warming up for the weekdays battle ahead...

Quite quixotic alright, it 'll take more than an epoch and a collective global amnesia to get about on these lines, trifle difficult hmm...
So I'll park it here, get back to work, and be happy about the fact still, that tomorrow is a Friday :)